Hi! I am Robin,

UX, Product & Service designer of experiences that enrich people’s lives

With over 10 years in designing successful human-centered experiences, understanding stories, emotions and expectations. Helping founders and teams realise ideas, specializing in strategy, process and user experience from brand vision to button design.
Today i work at Idean, before that on the future of publishing at Schibsted / Aftenposten, mobile payment with Meawallet, child education with Squla, keeping children in hospitals connected and more.
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Profile avatar in a nutshell

Me in a nutshell

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Visionary

I have helped many startups and established companies successfully rethink and launch innovative solutions. Increasing there user engagement & revenue. Defining a strong purpose and translating visions into actionable steps for tomorrow.

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Initiative taker

My entrepreneurial mindset keeps me alert, aware of emerging technologies and lets me think in opportunities & challenges. If one shows itself, I take action, lead and back it up by data. Though challenges, expand creativity & build character.

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UX & Service Designer

Design enables us to empower peoples lives as it can make the hard, easier. Empathy and research let's us connect with people and understand there stories and needs. I enjoy to positively surprise users with delightful experiences.

The formule for success

Purpose
Value
Connection

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Ikigai - a reason for being

Make things that matters and create a honest, positive impact

When I say design, I mean business

A valuable designer knows his/her business, it is about aligning the user goals with business goals. Balancing value and income for a bright sustainable future.

User experience design

Is about understanding the deep motivation behind the need, understanding expectations and knowing what they are trying to achieve.

Then design a delightful journey that goes beyond that, by thinking a head.

Creating successful services

By starting with WHY, connecting with users on purpose and making educated data driven decisions. Helping you to provide real value that will enrich and simplify their lives.

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5 steps process

From post-its to tested hypothesis

User experience design process
Using methods like Google Design Sprints, Design Thinking and Value Proposition Canvas. Combined with a Lean approach, rapid prototyping and a mentality of “Done is better then perfect”. A tailored approach that helps teams to create impactful products in limited time, costs & resource waste.

Aftenposten, the biggest premium newspaper of Norway and fight for the survival of in-depended journalism

Lead UX, Service & Product designer
Web, iOS, Android, Social Media
project
At Aftenposten i am working on concept and current product development. Looking beyond our core products and exploring new ways to deliver the news and business models to support independent journalism. I joined Aftenposten to design for a market that is under great pressure, as i believe in-depended journalism is one of the pilars of society. Helping them with user-centered innovation and introducing lean working methods.
process
Projects are run with a hypothesis driven design approach and lean mentality. We are working with MVPs to validate idea's in the early stages using quantitative and qualitative user testing. Together with the PM (in 2015), we re-imagined the publishing for the future (2018). We translated this future-forward concept into lean actionable steps, which we could start implementing right away.
Never assume, always question. As what works for someone else, might not work for you.
Result

Today we are building slowly towards our vision of 2018, we have achieved major steps both in front page technology as well as personalisation.

Running many different lean experiments, allowed us as a small team to make iterative changes to our products that have increased usability, engagement and revenue.

Selected projects
  • A innovative vision & strategy for the future of publishing, as guiding roadmap
  • Won Google funding for a news concept for the young generation (age 16-28)
  • Brand identity facelift with a design language system
  • Helping re-imagine the business model and communication strategy for 2017
  • Redesigning the website, iOS and Android app
  • Helping achieve a 400% increase in the conversation rate by rethinking the sales funnel (first release)
  • Growing design culture in Schibsted, by organise UX lunches and co-working days here in Oslo
  • + some secret projects.

Squla’s is an online learning platform for kids, successfully combining fun and education

Lead UX designer & Product designer
Web, iOS, Android
project
This is a project close to my heart, a way to empower children (age 4-12) to learn by having fun and prepare for their final exams. I was re-hired to help them with the user interface & user experience design, the first time was when they just started.

We redesigned the platform during multiple months with the internal team of illustrators and creative managers. We worked on game design, education formats, app design, product value communication, conversion optimalisation and much more.
process
Idea’s and hypotheses were quickly visualised and tested using rapid prototyping. We used various formats like sketches, wireframing, clickable image & html prototypes. Keynote was used for the projects that needed rough animation.
Against all odds. We found out that kids preferred slower, simpler UI over "smarter" ones.
Result

A beautiful redesigned product was the result of good team work. A brand facelift combined with user experience and emotional design to establish a deeper connection between the user and Squla.

Besides design i was able to help speed up concept development by representing the user and visualising ideas quickly. But also helping the team to work using the lean method.

Selected achievements
  • Complete platform redesign, resulting in increased usability and user engagement Casestudy | Website
  • New educational learning formats and games
  • Checkout funnel conversion optimalization. The research and redesign turned checkout times of 10 to 30 min, into under a 1 minute
  • Concept & strategy for the new iOS app, an unique mission driven experience
  • Keynote pitch demos to gain new partnerships abroad, supporting plans to expand outside the Netherlands

Startup Real Time Stats is a cross-platform analytics suite for contact centers, delivering actionable insights at your finger tips

Lead UX designer, Service designer & Creative Director
iOS, Android, Web
project
Real Time Stats is a contact center statistics server that makes it possible to create custom dashboards for any device in real time based on Genesys data.

I was hired to help the startup turn their technical product, into a human-centerd dashboard solution that contact centers can depend on anytime, anywhere. Making the technical, practical so to say. Projects for brand identity, their website and internet marketing strategy followed.

process
Running multiple design workshops together with the team to understand their technical solution and the daily lives of the type of end-users in the contact centers.

Mapping out their workflows to identified the core needs and challenges. Helped us creating solutions that weren't in the market yet. Using rapid prototyping and testing to create the first demos and identified the model of the end product.

Establishing the different end-users and what makes their work lives easier in the beginning, enabled us to design for each specifically. Which resulted in a fast and structured product creation.
Results

A very interesting project with many angles and backed by a great team of people. We turned a high quality technical server into human-centered cross-platform product. Making this startup ready for the world.

Selected achievements
  • Turned an amazing technical solution into a human-centered product solution Casestudy
  • A cross-platform and device product, available in both white-label and tailored design
  • Complete brand identity design & strategy
  • Website with content strategy Casestudy | Website
  • Analog promotion material for events
  • Internet marketing and SEO (search engine optimalisation) strategy

How is it to work with me, see what clients & colleagues are saying

I worked closely with Robin on some major UX re-design projects at Squla. I found Robin to be of tremendous value to quickly iterate on complex projects. His lives and breathes UX and manages to align the people around him towards a common vision effectively and efficiently switching effortlessly between conceptual discussions and delivering high fidelity prototypes. I recommend Robin to any company looking to improve their product.

Peter Hofstede

Chief Product Officer at Squla

Robin is a rare versatile user experience and interaction designer. In terms of production, further to his creativeness, he can carry larger complex project entirely on his own including programming. He is structured and efficient. He always keeps himself updated on the newest technology He runs effective meetings. He listens, challenges, involves and delegate. I hope i will work with him again!

Ole Andreas Sandbo

Head of Innovation at Schibsted
Norge Abonnementsmedia

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